MetLife Helps Consumers Get the Straight Story on Life Insurance MarketWatch (press release)
24.05.10
NEW YORK, May 24, 2010 (BUSINESS WIRE) --
MetLife announced today a new life insurance needs assessment tool and
simple tips that mark the beginning of a major initiative to change the
way Americans think about and purchase life insurance. MetLife's new
online tool -- the Life Insurance Needs Calculator -- provides
clear guidance for how much life insurance consumers really
need and, importantly, how much it will cost. Ten Simple Life
Insurance Tips will make it easier for them get started. By removing
purchase barriers and simplifying the life insurance purchase process,
Americans will be better able to easily and affordably protect their
families.
Nearly six in ten middle class households (59%)(1) -- defined as
Americans ages 25-44 with household incomes under $100,000 -- recognize
the need for more life insurance protection and half of these households
intend to buy coverage in the next year.
Source:
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