Motor Traders switch to online marketing
In a recent survey of two hundred car dealers in the UK, the top 3 marketing methods are all internet generated (Promotion of vehicles on their own websites, being coming out top). There has been a pronounced shift away from traditional media to get customers buying cars.
Car dealers have also confirmed the success of the vehicle scrappage scheme. With 53% of dealers experiencing improved sales compared to the first half of 2008. The improvement of car sales is even more pronounced for used vehicles, with 75% of dealers seeing improvements in this sector.
This improvement is all the more remarkable, with the reduction in marketing spend; 77% of dealers have reduced their marketing budgets. The Traders that are doing well in the current market, are those who have switched their focus to small hatchbacks, superminis and family cars. Those who are struggling have a business model based on 4x4’s or luxury cars as many buyers are carefully considering their choice of vehicle.
In addition to marketing online, their are further savings by shopping around for Car Dealer insurance online. iQuote insurance can provide cheap motor trade insurance and expert advice on your traders policy. To find out more call iQuote on: 0845 434 7819
